The advantage of growing your brand in the sport of triathlon is that you might get the opportunity to work with new and upcoming companies. I was fortunate to know the founder of ZÜPA through my Bay Area triathlon friends. There is a growing movement towards natural, healthy, and fresh meals and ZÜPA will be at the forefront of this movement. In a nutshell, it is healthy, cold soup you find in the refrigerated section.

As endurance athletes, we consistently run hungry around the clock. We are constantly searching for the secret sauce and that perfect, healthy, tasty, and nutritious food item that we can incorporate into our daily regimen. ZÜPA is one of those marquee items that can be consumed multiple times a day for your overall healthy benefit. It is also a simple and enjoyable way to get your vegetables!

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